You might have seen T-Mobile’s take on the Royal nuptials:

…but have you seen the original video from which the German phone giant shamelessly ripped off not only the concept but most of the choreography? T-Mobile seem to be betting you haven’t; with 65 million views that’s quite the gamble.

Jill and Kevin’s brilliant wedding entrance dance was posted to YouTube in 2005 and, since then, has raised over $34,000 for the Sheila Wellstone Institute, which works to train and empower survivors and advocates to end domestic violence.

T-Mobile have taken a video that is not only a brilliantly creative, and not just an expression of love between two people, but also now a contribution to the fight against domestic violence, and turned it into a commercial opportunity, apparently without even asking.

T-Mobile can easily afford to pay for this intellectual property.

Please email T-Mobile asking that they match Jill and Kevin’s donations to the Institute so far. I’ve pre-filled that form but you can edit the message, and you can ignore the phone contract questions if you select “Account related issue: No” at the top of the form.

If you enjoyed either or both of these videos, please also consider donating to the Sheila Wellstone Institute yourself. With luck, we’ll soon get T-Mobile to double your gift.

I leave you with the Copycunts blog’s laser-guided response to T-Mobile’s cringeworthy ‘making of’ video:

“It’s based on the phenomenon of wedding entrance dances…”

Is it? Is it fucking really? Or is it stolen wholesale from a specific wedding entrance video which has had over 60 million views on YouTube, you cunt?

Please retire, preferably from life, A-fucking-SAP.

Email T-Mobile here.
Donate to the Sheila Wellstone Institute here.

Gary Dunion

About Gary Dunion

Gary Dunion is Parliamentary Officer for Friends of the Earth Scotland. He has prevously worked for Green and Independent MSPs, and campaign organisations including Global Justice Now and WWF Scotland. He was a founding editor of Bright Green.